Privacy policy
Last updated: 30/04/2026
1. Introduction
At ROY VIROK SL (“we”, “our”, “us”), we are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use and safeguard your information when you:
- Visit royvirok.com
- Make a purchase
- Subscribe to our newsletter
- Interact with our website, emails or marketing tools
We comply with the General Data Protection Regulation (GDPR) and all applicable European privacy laws.
By using our website, you acknowledge the practices described in this Privacy Policy.
2. Personal Data We Collect
Information you provide directly:
- Name
- Billing and shipping address
- Email address
- Phone number, where applicable
- Payment details processed securely by our payment providers — we never store full card numbers
- Messages submitted through our contact form
- Newsletter subscription information
Information collected automatically:
- IP address
- Device type and browser
- Pages visited, session duration and navigation paths
- Referring URLs
- UTM parameters
- Cookie identifiers
- Interaction with marketing emails, such as opens and clicks, through Klaviyo
Information needed for order fulfillment:
To prepare and ship your order, we share only the information strictly necessary with our trusted logistics and fulfillment partners:
- Name
- Shipping address
- Contact details required for delivery, where applicable
- Order details
Our logistics and fulfillment partners act as service providers and use this information only to prepare, ship and deliver your order.
They do not receive:
- Payment information
- Marketing permissions
- Newsletter consent data
3. How We Use Your Personal Data
Order processing and delivery:
- Creating and managing orders
- Processing payments
- Preparing and shipping products through our logistics and fulfillment partners
- Sending order confirmations
- Sending tracking information
Customer support:
- Responding to inquiries
- Resolving order or delivery issues
- Managing return or refund requests where applicable
Marketing and communications:
Marketing communications are always based on your explicit consent.
We may use your data to:
- Send newsletters via Klaviyo
- Send abandoned cart reminders
- Share product launches, offers and exclusive content
- Support retargeting on Meta, TikTok or Google, only with marketing cookie consent
- Track promotional code and sample-to-full-bottle conversions
Analytics and service improvements:
- Measuring website performance
- Running A/B testing
- Preventing fraud
- Optimizing user experience
- Improving website navigation and content
4. Legal Basis for Processing
We process your data under the following legal bases:
- Contractual necessity: order processing, payment and delivery
- Legitimate interest: analytics, security, fraud prevention and service improvement
- Consent: newsletter, marketing tracking and cookies
- Legal obligation: VAT, tax and accounting documentation
5. Sharing Your Information
We only share your data with trusted service providers essential to our operations.
Order fulfillment:
- Trusted logistics partners
- Warehouse management partners
- Carrier partners responsible for preparing, shipping and delivering your order
Payment processing:
- Shopify Payments
- PayPal, where applicable
- Other secure payment providers available at checkout, where applicable
We do not store or access your full credit card details.
Email marketing:
- Klaviyo, for newsletter distribution, segmentation and automated email flows
Analytics and advertising:
- Google Analytics 4
- Meta Pixel
- TikTok Pixel
- Other analytics or advertising tools, where applicable and subject to your consent
We do not sell your personal data.
6. Data Retention
We retain your data only for as long as necessary for the purposes described in this Privacy Policy.
Retention periods may include:
- Order and transaction data: 7–10 years, where required by law
- Newsletter data: until you unsubscribe or request deletion
- Analytics data: according to the retention policies of each platform
- Customer support communications: for as long as necessary to resolve the inquiry and comply with legal obligations
7. Your Rights Under GDPR
You may request at any time:
- Access to your data
- Correction of inaccurate information
- Deletion of your data, also known as the “right to be forgotten”
- Restriction of processing
- Data portability
- Withdrawal of consent
- Objection to certain processing activities
To exercise your rights, contact us at:
info@royvirok.com
We respond within 30 days.
8. Cookies and Tracking Technologies
We use cookies to:
- Enable essential functions, such as checkout and store settings
- Improve performance and navigation
- Analyze website usage
- Support marketing campaigns, only with your consent
- Track promotional code and sample-to-full-bottle conversions
Upon your first visit, a cookie banner will request consent for optional cookies such as:
- Analytics cookies
- Marketing cookies
- Retargeting cookies, including Meta, TikTok and Google
You may withdraw consent at any time through your browser settings or our cookie settings, where available.
9. Security Measures
We implement appropriate technical and organizational safeguards, including:
- SSL encryption
- Secure Shopify hosting
- Internal access controls
- Regular monitoring and updates
However, no method of online transmission is completely secure. Use of our website implies acceptance of this inherent risk.
10. Minors
Our website is not intended for individuals under 18 years old.
We do not knowingly collect data from minors.
11. International Transfers
Some of our service providers, such as Shopify, Klaviyo, Google, Meta, TikTok or payment providers, where applicable, may process data outside the European Union.
All providers implement GDPR-compliant safeguards, including:
- Data Processing Agreements
- Standard Contractual Clauses (SCCs)
- Adequate protection levels
Your data remains protected under GDPR standards even if transferred internationally.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
The “Last updated” date will always reflect the most recent revision.
13. Contact Information
For questions regarding this Privacy Policy or your personal data, contact us at:
info@royvirok.com
